Kenya Flower Council FOSS certification now favored by Dagab

On February 13, 2024, Dagab of Sweden officially endorsed KFC’s Flowers and Ornamental Sustainability Standard (FOSS) as a recognized benchmark for flowers sourced from Kenya. This endorsement underscores a significant move towards sustainability within the floriculture and retail sectors.

With a growing emphasis on sustainable choices influencing consumer behavior, Dagab’s acceptance of the FOSS Standard signifies a commitment to maintaining high standards in Social, Environmental, and Good Agricultural Practices among its cut-flower producer members, as articulated by the KFC team.

As a pivotal part of the Axfood Group, Dagab holds a leading position as a wholesaler and logistics partner in Sweden’s service trade. Its responsibilities span the entire group’s supply chain, from procurement and warehousing to distribution, all aligned with the vision of delivering Sweden’s most sustainable and affordable products daily. Dagab also prioritizes the selection of products, including flowers, that contribute positively to both people and the environment.